Friday, January 18, 2013

Tactic or Strategy?

Let me save you a few precious minutes, and read you the definition of these two words.
Tactic...A device for accomplishing an end.
Strategy..A careful plan or method.
 Now let me split a few hairs...When people ask us what it is we do we usually say "printing".  That is the big picture view.  What we really do is so much more!  When you come to us for printing, we don't just take your file and print it, we like to help you select the best paper for what you are doing, and offer suggestions on how it can be produced even better.  This is why it is a good idea to get your printer (us) involved early on in your project.  If you want something printed digitally instead of offset, for instance, you need to know why digital paper makes a difference, and also how to layout and design your piece for best results.

One thing that you will miss out on is the "fun" of finding out after a job is printed that there are some design flaws.  We prefer to use our fifty years of experience to gaze into the future and see how your product will be used, and then share this knowledge with you.  OK, here is where the whole Tactic VS Strategy thing comes into play...without taking advantage of your printers knowledge, you are employing a Tactical approach to your printing.  You may very well get where you want to go, but it may not be quite what you expected.  If on the other hand you get your printer (us) involved early on... you are employing a Strategy approach to your printing.  The main difference between the two, is that little word "careful".  This involves brains.  Lots,and lots of brains.

Why not add our know how, and benefit from all the experience we can bring to your job, and get it done right the first time.  Let me end by asking a question.  Do you have trouble making up your mind?  Well, yes-or-no?

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