Let me save you a few precious minutes, and read you the definition of these two words.
Tactic...A device for accomplishing an end.
Strategy..A careful plan or method.
Now let me split a few hairs...When people ask us what it is we do we usually say "printing". That is the big picture view. What we really do is so much more! When you come to us for printing, we don't just take your file and print it, we like to help you select the best paper for what you are doing, and offer suggestions on how it can be produced even better. This is why it is a good idea to get your printer (us) involved early on in your project. If you want something printed digitally instead of offset, for instance, you need to know why digital paper makes a difference, and also how to layout and design your piece for best results.
One thing that you will miss out on is the "fun" of finding out after a job is printed that there are some design flaws. We prefer to use our fifty years of experience to gaze into the future and see how your product will be used, and then share this knowledge with you. OK, here is where the whole Tactic VS Strategy thing comes into play...without taking advantage of your printers knowledge, you are employing a Tactical approach to your printing. You may very well get where you want to go, but it may not be quite what you expected. If on the other hand you get your printer (us) involved early on... you are employing a Strategy approach to your printing. The main difference between the two, is that little word "careful". This involves brains. Lots,and lots of brains.
Why not add our know how, and benefit from all the experience we can bring to your job, and get it done right the first time. Let me end by asking a question. Do you have trouble making up your mind? Well, yes-or-no?
Friday, January 18, 2013
Thursday, June 7, 2012
Old Dog Shocked !
Every once and awhile, something so odd comes along, that even an old dog like me gets shocked. The Boss was away a few days ago, and I was very bored and trying to look busy. I decided to Google the word 'paper' and see what was new. I came across This website that shows what is possible to do with paper. When you get the time click - and - be -shocked. After spending the last thirty-two years playing with paper, and bending it to my iron will, I now can see just how much I have been missing.
If you have a bright idea to try something with paper, you can always ask your friendly printer for some sample sheets to play with. The shop where I work is based on sooooo much more than just dollars and cents. We try to work along with our customers as a part of a much bigger team. Our shop is like a detached little printing department for our customers. We provide much more than printing. Blah,blah,blah. That all sounded like a sales pitch did'nt it? Well, it was'nt. We "lost" a job yesterday with a newer customer who decided to save around $100 dollars by going to a cheaper printer. This was on a $2500 dollar order. I would have gladly cut our price to match the low bid...BUT...sometimes the customer has to learn the hard way that saving money can be expensive. A low ball quote can be like a bit like a fancy owl made from strips of paper...nice to look at, and enjoy, but it will usually not last to long. Here is the little gem you have been waiting for...beware the low bid!
Ok folks, that's all for now. This 'ol dog is going back to plop down on the porch and wait for an educated customer to come along.
If you have a bright idea to try something with paper, you can always ask your friendly printer for some sample sheets to play with. The shop where I work is based on sooooo much more than just dollars and cents. We try to work along with our customers as a part of a much bigger team. Our shop is like a detached little printing department for our customers. We provide much more than printing. Blah,blah,blah. That all sounded like a sales pitch did'nt it? Well, it was'nt. We "lost" a job yesterday with a newer customer who decided to save around $100 dollars by going to a cheaper printer. This was on a $2500 dollar order. I would have gladly cut our price to match the low bid...BUT...sometimes the customer has to learn the hard way that saving money can be expensive. A low ball quote can be like a bit like a fancy owl made from strips of paper...nice to look at, and enjoy, but it will usually not last to long. Here is the little gem you have been waiting for...beware the low bid!
Ok folks, that's all for now. This 'ol dog is going back to plop down on the porch and wait for an educated customer to come along.
Friday, May 13, 2011
Five Burger Footprints.
This is not a story about the Yeti or the Abominable Snowman. Instead, this is the tale of your carbon footprint. Believe it or not, there are people in this world that like to sit around playing with calculators. Normally I shy away from them, but every once and awhile they come up with an irresistible little tid-bit that causes me to nearly leap off the couch! Please fasten your seatbelt now.
A recent study in Europe has found that the carbon footprint of the average persons YEARLY junk mail pile is equal to five...Yes...FIVE cheeseburgers. Now sit down again and think about that! Think of how fun it is everyday to sift through the mounds of fabulous deals, and miracle medical whatnots, and pizza coupons. Think of how many great printers are occupied producing that heap. Think of all the people affected by this avalanche of news and deals. That stack of treasure is probably higher than your head.
Now, think of five cheeseburgers. Think of heavy hips. Think of clogged arteries. Think of hundreds of mice starving to death somewhere with no cheese to eat! Think of the pleasure of one fine feast!
Any sane person would admit, junk mail is a terrific deal seen through these glasses. Since you are thinking already, keep on thinking about how 82% of people like getting catalogs in the mail. Or how 80% read or at least skim direct mail. Or, here's another number, 67% of all online "action" is driven by offline messages. Over 40% of people have tried a new business or service for the first time as the result of direct mail.
Now, if I can only figure out a way to mail five cheeseburgers!
A recent study in Europe has found that the carbon footprint of the average persons YEARLY junk mail pile is equal to five...Yes...FIVE cheeseburgers. Now sit down again and think about that! Think of how fun it is everyday to sift through the mounds of fabulous deals, and miracle medical whatnots, and pizza coupons. Think of how many great printers are occupied producing that heap. Think of all the people affected by this avalanche of news and deals. That stack of treasure is probably higher than your head.
Now, think of five cheeseburgers. Think of heavy hips. Think of clogged arteries. Think of hundreds of mice starving to death somewhere with no cheese to eat! Think of the pleasure of one fine feast!
Any sane person would admit, junk mail is a terrific deal seen through these glasses. Since you are thinking already, keep on thinking about how 82% of people like getting catalogs in the mail. Or how 80% read or at least skim direct mail. Or, here's another number, 67% of all online "action" is driven by offline messages. Over 40% of people have tried a new business or service for the first time as the result of direct mail.
Now, if I can only figure out a way to mail five cheeseburgers!
Subscribe to:
Comments (Atom)